Understanding graphic and web design terms
Graphic and web design terminology can sound like a foreign language. We’ve created a collection of downloadable tip sheets that answer the most commonly asked questions we receive. If you don’t find what you’re looking for we’ll be happy to answer your questions directly. Contact us and we’ll get back to you shortly.
What is image resolution?
If you have ever seen printed material that contains blurry or blocky images, it was most likely caused by inputting a low resolution image.
How can I reduce the cost of Author’s Alterations?
“Hello, Ms. Communicator? This is Keepit Reasonable from Purchasing. We just received your request to process an invoice for design services that’s 15 per cent higher than your approved budget. Can you explain the discrepancy please?”
What is a Content Management System?
A Content Management System (CMS) is a web environment that allows a number of people, typically non-technical, to collaborate and manage the content on their website with little or no web coding skills.
What are proofreader’s marks?
Those hieroglyphics editor’s marks at the edge of the page may seem like another language to some, but to us they’re a tried and true graphic lingo we love to see our clients use to visually communicate changes.
Can I use my logo from my website in print?
The short answer…no. Your designer will require a high-quality version of your logo for use on print publications.
How are paper folds named?
You’ve probably seen many styles of paper folds but have you ever wondered what they’re called?
What is the difference between digital and offset printing?
Printing technology today is varied and technologically advanced. The technologies fall into two camps—offset and digital.
What does die-cut, emboss and foil stamp mean?
There are many terms used in printing that may be mentioned when discussing your project with your account manager including die-cutting, embossing and foil stamping.